Revisiting the creative roots

As part of a partnership with The Prince’s Trust, we turned Samsung red for a day to support the cause. From in-store displays and custom red polo shirts for staff to a red website, the campaign made a bold statement.

We even transformed the London Eye into a glowing red beacon, creating a powerful and memorable moment.

To celebrate Christmas, Samsung brought a Granny to life on the iconic screen at London’s Piccadilly Circus. From her cozy front room, she responded to specific hashtags, performing festive actions—including dancing Gangnam Style.

This world-first interactive experience transformed Piccadilly into a hub of Christmas innovation.

This was one of the most rewarding pieces I’ve ever created. Designed to celebrate Cheil’s success in helping make Samsung one of the most effective Olympic brands—despite not being a sponsor.

The best part? Vas Blackwood, aka Rory Breaker from Lock, Stock, brought his iconic voice to the piece, utterly unmistakable, utterly epic! Thanks Vas.

To celebrate ‘Crime on Five’ we created a 12 week long puzzle that allowed viewers to pick up clues in TV bumpers which then sent them online to solve the puzzle.

We hid a brand new Skoda in Google Street View which was won by a lucky viewer at the end of the 3 month campaign.

In the lead-up to the Olympic Games, Cadbury planned a simple banner campaign to give away Olympic tickets. I proposed a bigger idea - creating the world’s largest party popper to launch tickets out of the top.

They loved it, and we brought it to life, turning a straightforward giveaway into a memorable, celebratory experience.

Smart Cars faced persistent myths like “Are they safe?” and “Aren’t they too small inside?” To challenge these misconceptions, we created a groundbreaking website featuring an ambitious video experience.

The campaign was a resounding success, winning multiple awards and earning a loyal fanbase online.

During the height of the Sudoku craze, we partnered with Hellmann’s to launch Foodoku—an online game that reimagined the puzzle phenomenon. Swapping numbers for nine delicious ingredients, it guided players to create the perfect cheese sandwich.

The game was a huge success, with an extraordinary 14-minute dwell time—beating even BMW’s engagement metrics.