Problem solving is still human. The support just got smarter.
Google taught me how data unlocks human truths. Bacardi showed me how belief builds brands. Agency life taught me to find the story that moves people.
Now, with AI and the right questions, I solve creative and strategic problems more clearly than ever.
Those who stay curious go furthest.
Exploring my work and achievements
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Today: Creative Partner at Deft
Since 2023, helping brands use AI to ideate, iterate and innovate at speed. Now building AI that fits how teams work.
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Yesterday: Shaping Bacardi’s workforce
From 2019 to 2023, I helped Bacardi teams build agility, embrace change and thrive.
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A few years ago: Unlocking potential at Google
At Google from 2013 to 2019, I led design sprints that turned complex brand challenges into data-driven solutions.
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A decade back: Creative agency foundations
Before 2013, I crafted award-winning, digital-first campaigns at some of London’s best agencies.
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Out of the blue: Creative recognition
Work that solves problems and connects with people. The awards were a happy surprise.
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Every day: Personal experiments in creativity
Always testing new tools and techniques to bring my imagination to life.
Two roles, one purpose: Creating & Empowering
Creative Director:
Accelerating impact with AI
As a Creative Director, I use AI at every stage of the creative process, from strategy to execution. AI tools plus human insight bring ideas to life fast.
Speed, creativity and precision. Solutions that make a real impact.
Facilitator & Educator:
Teaching innovation, solving challenges
As a Facilitator & Educator, I build AI into frameworks like Design Thinking to solve complex challenges at speed. We go further, faster, and unlock fresh ideas.
I also teach teams to use AI in their own workflows, so the tools fit how they work and build real confidence.