Ideas for sale

Kiyomi.

Background

There is a growing demand for sustainable fashion, particularly in markets like the United Kingdom. Modern consumers are increasingly concerned with environmental responsibility and social values, seeking brands that align with their ethical beliefs. Brands such as Stella McCartney have successfully capitalised on this trend by focusing on eco-friendly materials and sustainable practices, cultivating a loyal customer base that values ethical production. The luxury fashion market remains substantial, with personal luxury goods alone reaching €362 billion in 2024.

Objective

Develop a sustainable luxury fashion brand - aligned to athleisure - that meets the rising demand for environmentally responsible and ethically produced high-end fashion. This includes utilising eco-friendly materials, implementing sustainable practices throughout the supply chain, and creating a brand range that resonates with socially conscious high end consumers.