2013 - 2019
Google, London
Transforming brands with data-driven creativity and rapid Design Sprints
At Google’s creative think tank, The ZOO, I led as both a Sprint Facilitator and Creative Director. In sprints, I guided teams from idea to prototype in days, using Google’s tech and insights to solve brand challenges with a user-first approach.
As Creative Director, I partnered with clients to build scalable campaigns and brand experiences using Google’s data and tools, creating impactful, consumer-centered solutions.
Accelerating Solutions through Design Sprints
During my time at Google, I ran 25+ sprints, diving into brand challenges quickly to drive impactful solutions.
We started by discovering user needs, mapping out problems with empathy, and defining clear goals. Then, we’d define the challenge using “How Might We” questions, reframing obstacles into opportunities for innovation.
Next, we’d develop quick prototypes, turning rough ideas into testable solutions. Finally, we’d deliver by gathering real user feedback to refine and improve each solution.
This sprint approach took us from problem to user-tested impact in just a few days, ensuring each outcome was practical and deeply rooted in consumer insights.
Stroytelling with Google technology
As a Creative Director in The ZOO, I partnered with clients to unlock the potential of Google’s technology in their brand strategies. By combining data-led insights with creative ideation, I crafted engaging, large-scale campaigns that delivered impactful experiences, enhanced brand reach, and elevated client communications.
Ubisoft: Hieroglyphics Initiative
To launch Assassin’s Creed Origins, we created the Hieroglyphics Initiative, a first-of-its-kind platform using Google’s machine learning to decode ancient Egyptian hieroglyphics. This tool, which launched at the British Museum, quickly became a global phenomenon, drawing media attention and millions of interactions from fans and scholars alike.
Following the success of the campaign, Google Arts & Culture transformed the initiative into Fabricius, a permanent educational platform for decoding ancient languages, establishing Ubisoft’s launch as both a cultural and technological milestone.
Hostelworld: Speak the World
For Hostelworld, we integrated Google Translate to launch Speak the World, an in-app feature that let travellers overcome language barriers and connect easily across cultures.
The campaign struck a chord with global travellers, generating 13 million YouTube views and a 259% surge in app downloads, reinforcing Hostelworld’s reputation as a brand that enables cultural exchange and meaningful travel experiences.
Ford: Reality Check
Partnering with Ford, we developed Reality Check, an immersive VR experience using Google Daydream that allowed young drivers to understand the dangers of smartphone distractions while driving.
The program, which became a staple of Ford’s Driving Skills for Life initiative, reached millions through educational events, positioning Ford as a leader in road safety and making a lasting impact on young audiences nationwide.
Fixodent: Saving Aslan
To expand Fixodent’s appeal, we launched Saving Aslan, a heartwarming campaign featuring “The Lion Whisperer” and a white lion named Aslan.
Drawing parallels between the care of teeth and the protection of endangered species, the campaign resonated deeply, amassing 15 million views and winning multiple awards, including - ironically - a Cannes Lion. Saving Aslan positioned Fixodent as a brand that values strength and protection, achieving widespread engagement across social media.
Cancer ResearchUK: YouTube Party
To engage younger audiences for Cancer Research UK, we produced a 12-hour live-streamed YouTube Party, featuring top UK influencers.
The event raised awareness and funds for cancer research, bringing in record-breaking donations and drawing millions of views. The innovative approach won The Drum Content Award, creating a new benchmark for digital fundraising by blending entertainment and philanthropy.
Warner Brothers: Wonder Women
For Warner Bros Wonder Woman release, we launched a unique fan experience using NFC-enabled tattoos and bracelets that unlocked exclusive content.
Distributed at theatre’s and major events, the wearable tech campaign generated hundreds of thousands of interactions and extensive PR reach, deepening fan engagement and making Wonder Woman a cultural event.